Privacy Policy

1. Introduction

This Privacy Policy applies to Phoenix Rest (the "Home"), operated at 56 Fuk Tsun Street, Tai Kok Tsui, Kowloon, Hong Kong. It covers all personal data collected through our website, contact form, and during the course of residential care arrangements.

By using our website or providing personal information to us, you acknowledge that you have read and understood this policy.

2. Data We Collect

We may collect the following categories of personal data:

• Contact information: name, telephone number, and email address submitted via our contact form or by telephone
• Arrangement details: information provided during the enquiry and onboarding process, including the needs and preferences of prospective residents
• Usage data: technical data collected automatically when you visit our website, including IP address, browser type, and pages viewed (via analytics cookies, where consent is given)
• Communication records: correspondence between Phoenix Rest and families or residents

3. How We Collect Data

We collect personal data through the following means:

• The enquiry form on our website
• Telephone and email communication
• In-person visits and discussions
• Cookies and website analytics tools (subject to your consent)

4. How We Use Personal Data

We use the information we collect for the following purposes:

• Responding to enquiries and arranging visits to the home
• Managing residential care arrangements and maintaining resident records
• Communicating with families about the care and daily life of residents
• Improving our website and services through anonymised analytics
• Meeting our legal and regulatory obligations as a registered residential care home

5. Legal Basis for Processing

We process personal data on the following grounds:

• Consent: for non-essential cookies and marketing communications
• Contractual necessity: to fulfil and manage residential care arrangements
• Legitimate interest: to respond to enquiries and maintain the safe operation of the home
• Legal obligation: to comply with applicable Hong Kong legislation

6. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy. Enquiry data from individuals who do not proceed with an arrangement is typically deleted within six months. Resident records are retained for seven years following the end of an arrangement, in line with standard practice for regulated residential care operations in Hong Kong.

7. Data Sharing

We do not sell or trade personal data. We may share data with third parties in the following limited circumstances:

• With service providers who assist in running our website (e.g. analytics providers), under confidentiality obligations
• With relevant authorities or healthcare providers where required by law or where a resident's safety is a concern
• With family members or authorised representatives of residents, as agreed

8. Data Protection Measures

We take reasonable steps to protect personal data from unauthorised access, loss, or misuse. These include:

• Secure storage of physical and digital records
• Access controls limiting who can view resident and family data
• SSL encryption on our website
• Staff awareness of data privacy obligations under Hong Kong law

In the event of a data breach that poses risk to individuals, we will notify those affected and the Office of the Privacy Commissioner for Personal Data (PCPD) as required.

9. Cookies

Our website uses cookies to function and, where you have given consent, to understand how visitors use the site. You can manage your cookie preferences at any time through our Cookie Policy page.

10. Your Rights

Under Hong Kong's Personal Data (Privacy) Ordinance, you have the right to:

• Request access to personal data we hold about you
• Request correction of inaccurate personal data
• Withdraw consent for processing where consent is the basis
• Object to certain types of data processing
• Lodge a complaint with the Office of the Privacy Commissioner for Personal Data (PCPD) at www.pcpd.org.hk

To exercise any of these rights, please contact us using the details below.

11. Third-Party Links

Our website may include links to external services. Phoenix Rest is not responsible for the privacy practices of those websites and encourages you to review their policies directly.

12. Children's Privacy

Our services are designed for adults and their families. We do not knowingly collect personal data from individuals under the age of 18.

13. Policy Updates

We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated date at the top. We encourage you to review the policy periodically. Continued use of our website or services following changes constitutes acceptance of the updated policy.

14. Contact Us

For any questions or requests relating to this Privacy Policy or the personal data we hold, please contact:

• Phoenix Rest
• 56 Fuk Tsun Street, Tai Kok Tsui, Kowloon, Hong Kong
• Email: [email protected]
• Phone: +852 3917 2648